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Two Bond Vet brand ambassadors hold flyers outside a new clinic

Photo 1 of 3: Bond Vet grand opening team

For franchisors

Field marketing for franchise systems

Your franchisees need people in the door. Your brand team needs it done the same way in every market. We give you both: a way to request it, crews to run it, and a dashboard to see it.

Every photo is from a real program our team has run.

The blind spot

48%

of brands that ask for local marketing spend run it on the honor system

In the 2025 Annual Franchise Marketing Report, 85% of franchise brands surveyed require or recommend local marketing spend. Of those, 48% use the honor system, with no required reporting.

Source: Franchising.com on the 2025 Annual Franchise Marketing Report.

With us, field marketing comes with proof.

  1. Before

    A calendar of every program

    What is booked, where and when.

  2. During

    Staff checked in

    Who is booked and how many arrived.

  3. After

    A recap with photos

    What happened, in pictures and numbers.

  4. Monthly

    One report

    Every program across the system.

01

The problem we solve

Local marketing software helps a franchisee run ads. It does not put a crew on the sidewalk on opening day.

Event agencies can run a great opening. But each one is a new project, a new quote and a new set of emails.

We put the two together. Field teams that show up, and a dashboard that shows your brand team it happened.

Two street team members stand outside a Wagamama restaurant
Wagamama street team
A costumed bull mascot and a street team member pose on a sidewalk outside a restaurant
Buffalo Wild Wings GO! street team, East Village, New York City

02

What franchisors use it for

  • New unit grand openings, run the same way each time
  • Pre-opening street teams and flyering in the trade area
  • Local store marketing a franchisee can request
  • System campaigns for holidays and seasonal offers
  • Sampling and product launches near each location
  • Conversions and rebrands when new units join the system
Three Wagamama street team members on a sidewalk holding flyers
Wagamama street team

03

A benefit for your franchisees

You can offer the platform as a franchisee benefit. A franchisee asks for a program at their location. We quote it, staff it and run it.

Your brand team sets the program menu and who approves a request. Franchisees get help that is on brand. You get the same playbook in every market.

Each franchisee can have a sign-in that shows their own programs. Requests come in by a short form, email or call today. A request screen inside the dashboard is in build.

04

One view for the brand team

The dashboard shows what is coming up, how many staff are booked, how many checked in and what happened. A photo recap comes back after each program. A monthly report rolls it up.

  • Program calendar with venue and city
  • Staff booked for each event
  • Staff checked in on the day
  • Recaps with photos
  • A monthly report

05

How it can be paid for

There are a few ways to set it up. Per program, paid by the brand or the franchisee. As a system program built into your brand fund. Or as a franchisee benefit.

What a brand fund may pay for depends on your franchise agreement and your disclosure document. Your team and your counsel decide that. We fit the model you choose.

Case studies

Related work

  • Two Bond Vet brand ambassadors hold flyers outside a new clinicNew units

    Bond Vet

    Grand openings for new clinics

    Grand opening flyering and street teams in New York, New Jersey and Atlanta. 89 documented events.

  • Two street team members stand outside a Wagamama restaurantMulti-city

    Wagamama

    Street teams near new restaurants

    Teams of two to three near each restaurant in Atlanta, Tampa, New York City and Boston. 22 activation dates and 50,000+ flyers distributed.

  • A costumed bull mascot and a street team member pose on a sidewalk outside a restaurantLaunch

    Buffalo Wild Wings GO!

    New location launch, New York City

    A 12-person street team for the launch, September 2024. 25,000+ flyers and 3,400+ QR code scans.

Get started

Opening new units this year?

Book a short call. Tell us how many units are opening and where. We will walk you through a grand opening program and the dashboard.

Send us the details

Your locations, your markets and your timing are enough. We reply by email with the next step.

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